LBS Marketing: Hyper-Targeted Ads by Location (Location-Based Campaigns)

Location Based Service (LBS) is a powerful weapon for Local Marketing. It helps you send messages to customers within a defined “Geofence” radius.

Why is LBS so powerful?

Because relevance is everything. If customers receive a restaurant promo while they’re in that exact mall, they’re far more likely to stop by than at another time.

Who is LBS best for?

• Retail businesses: Send coupons when customers get close to the store
• Event organizers: Send schedules or maps when attendees arrive at the venue
• Tourism: Recommend attractions when travelers enter a province/area